If you’re wondering how to make money on Skillshare, look no further.
Skillshare has millions of users ready to learn, and a wide range of courses on offer. With the right approach, you can turn your expertise into a source of income on this platform.
In this post, we’ll guide you through the strategies to effectively monetize your knowledge on Skillshare.
Contents
1. Create a Course
Starting on Skillshare begins with your course. But before you hit the record button, there’s some groundwork to be done. The key part of this stage is research. Explore Skillshare and look at courses similar to what you plan to offer. Focus on the ones with less-than-great reviews.
The negative reviews on other courses are very helpful. They tell you exactly what learners found lacking. Was it the depth of content, clarity of explanation, or the lack of practical examples? Whatever the gaps, these are your cues for content creation.
By addressing these missing elements in your course, you set a solid foundation to offer something better and more comprehensive. This way, your course stands out from the already existing ones, giving you a better chance at attracting and satisfying more learners.
2. SEO Optimization
A big part of SEO on Skillshare comes down to using the right tags. Tags are just keywords that tell what your course is about. They help match your course with what students are looking for. When picking tags for your course, it’s helpful to see what tags other popular courses in your area are using.
There’s a simple trick to see these tags. Right-click on a course page, choose ‘View Page Source’, then hit ‘Ctrl+U’ on your keyboard, type ‘tag’ and hit enter. Now, you can see the tags used. This can help you pick tags that are both fitting and likely to get noticed.
The title and description of your course are also very important for SEO. They should be easy to understand and have keywords that students would use when looking for courses on your topic. It’s all about making it easy for students to find your course among many others.
3. Promote Your Course
Stepping into the spotlight on Skillshare isn’t just about creating a stellar course. It’s also about letting the world know it’s there. A crucial part of this stage is looking around and learning from what others have done. This is where reverse engineering shines. Study the promotion strategies of other successful courses.
If they’re making waves on Instagram, it’s a signal for you to set up your profile there too. Noticed a trend of YouTube channels? That’s your cue to start sharing video snippets or related tutorials on YouTube as well.
Don’t feel the need to reinvent the wheel. The paths have been laid out; what’s needed is your unique footprint. Follow the tried and tested promotional channels, but add your own flavor. Maybe it’s your teaching style, or perhaps it’s a unique challenge you pose to your audience that sets you apart.
Adding a cherry on top, consider creating a free ebook related to your course topic. This isn’t just a giveaway; it’s a bridge. Within this ebook, have a direct link that guides readers to your course on Skillshare. It’s a soft nudge towards your course, wrapped in a valuable package.
By offering something of value upfront, you build trust and pique interest, making the path towards your Skillshare course a natural next step for your audience.
4 Engage with Your Audience
Engaging with your audience is not just about being polite; it’s about building a community around your course. Here’s how you can make it happen:
Responding to comments is one of the simplest yet impactful ways of showing that you value the input of your learners. When a learner leaves a comment or asks a question, a timely response can help in keeping them engaged and motivated.
Encouraging discussions is another avenue to foster a sense of community. By asking questions, creating discussion prompts, and inviting learners to share their thoughts, you help in building a lively community where learners feel they belong.
Skillshare allows students to share projects, which is a great opportunity for engagement. By reviewing and showcasing standout projects, you not only appreciate their efforts but also provide practical insights to others.
Holding Q&A sessions is a direct way of addressing common queries and doubts. This live interaction helps in creating a real-time learning environment which can be very enriching for the learners.
Sharing additional resources like articles, tools, or updates related to the course topic extends the learning environment beyond just the course material. It provides additional value and keeps the learners engaged.
Requesting feedback from your learners can provide valuable insights for you to improve while also helping in building a positive reputation for your course. It’s a constructive way of understanding the learners’ perspective.
Being active on Skillshare and making your presence felt through regular interaction shows that you are committed. It makes it likely for students to enroll in more of your courses, building a long-term learning relationship.
By engaging with your audience, you build a lively learning environment around your courses. It’s about creating connections, enriching the learning experience, and ultimately, building a loyal community of learners who are likely to enroll in your future courses.
Through active engagement, you become more than just an instructor on Skillshare; you become a memorable mentor in your learners’ Skillshare experience.
This program isn’t just a title; it’s an avenue for instructors to earn money based on the engagement their courses receive. By joining, you open up the possibility of earning revenue every time a Premium member watches your content.
The formula is simple yet effective. The more engaging and valuable your course, the more Premium minutes you accumulate. Each minute spent by a Premium member on your course translates into earnings. It’s a model that not only rewards quality but also encourages the creation of content that resonates with the audience.
Yet, the Partner Program is not just about earnings; it’s a badge of credibility too. Being a part of the program reflects a level of commitment and quality, giving potential students more confidence in choosing your course.
]Skillshare often promotes courses from their Partner Program, providing an opportunity for your courses to be showcased to a wider audience. This added visibility can significantly boost your course enrollments, further increasing your earnings.
6. Reviews and Ratings
Reviews and ratings play a pivotal role in the success of your course on Skillshare. They not only reflect the quality and effectiveness of your course but also significantly impact the decision of potential students contemplating whether to enroll in your course or not.
It’s important to encourage students to leave reviews upon completion of your course. People are often motivated to leave reviews when they didn’t get what they expected, which usually results in negative feedback. However, by inviting all students to share their thoughts, you are more likely to receive a balanced view of your course.
Positive reviews can serve as a strong endorsement, encouraging others to enroll. They highlight the strengths of your course, showcasing the value you are offering. They act as a beacon, guiding more learners to your course amidst a sea of options.
Negative reviews, while not as uplifting, are equally crucial. They provide honest feedback on areas of improvement. Addressing the concerns mentioned in negative reviews and improving your course content accordingly shows that you value the feedback and are dedicated to providing a better learning experience.
Creating a strategy to garner more reviews and ratings should be an integral part of your Skillshare venture. It could be as simple as reminding students during the course or through follow-up messages. You might also consider creating a small section at the end of your course explaining how reviews and ratings help and encouraging students to leave theirs.
7. External Resources
After you’ve created and optimized your course on Skillshare, looking beyond the platform can further bolster your course’s success. External resources are not just about promoting your course; they can add layers of value that enrich the learning experience for your students. Here’s how you can extend the learning journey beyond Skillshare:
Creating additional resources like ebooks, worksheets, or guides related to your course topic and offering them on platforms outside Skillshare can be a great way to provide more value.
For instance, an ebook that dives deeper into a specific topic discussed in your course could be a great resource for your students. You can provide a link to your Skillshare course within these resources, creating a seamless transition for those wanting to learn more.
Consider setting up a blog or website dedicated to your course topic. Regular posts related to your field can keep students engaged even after they’ve completed your course. It’s also a platform where you can update students on new courses or modules you’ve added on Skillshare.
Hosting webinars or live Q&A sessions on platforms like Zoom or social media can also be an effective way to engage with your audience. These live interactions allow for a more personal connection, making the learning experience more interactive and enjoyable.
YouTube can be a powerful platform. By creating a channel and posting related tutorials or snippets from your Skillshare courses, you can attract a wider audience. It’s also a platform where you can post testimonials or reviews from your Skillshare students.
Creating a community on platforms like Discord or Facebook can foster a sense of belonging among your students. It’s a space where students can interact with each other, share their projects, and seek advice not only from you but from their peers as well.
Email newsletters are another way to keep your audience engaged. Through regular updates, you can share new insights, announce new courses, and provide links to external resources you’ve created.
Some Skillshare teachers make north of $100,000 a year, but most don’t. On average, teachers earn between $200 per month, with longer-term teachers earning upwards of $3000 per month.
Online learning can bring in good money, and the numbers show it. With good courses, staying active, and spreading the word, you can earn more on Skillshare as part of the growing e-learning world.
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Peter is a serial entrepreneur and founder of DollarSanity blog who created and ran a variety of businesses. You can learn more about him at the DollarSanity About Me page. He’s been featured in the Washington Post, Yahoo Finance and MSN Money.